For the majority of Canadian shareowners, newspapers are the most popular source of investment information, according to a shareownership survey conducted by The Toronto Stock Exchange. The survey, compiled from more than 3,000 telephone interviews conducted across Canada, found that financial newspapers and magazines, together with the financial pages of daily newspapers are the most commonly consulted sources of investment information for at least two-thirds of Canadian investors.
As an information source, the financial pages of daily newspapers are the most popular with 74% of shareowners using them. Weekly financial newspapers and magazines came second with 62% of shareowners using them as a source of investment information. About 26% of shareowners reported using paid newsletters as an information source, according to the survey.
In 1989, when the survey was conducted, about 4.3 million Canadians owned shares.
The study indicates that Canadian men are twice as likely as women to be shareowners. In fact, about one in four men claim shareownership while among females, only one in eight owns shares.
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